YOG 2010 Cheer - IT IS NOT A REFLECTION OF OUR YOUTH!!



This song/cheer or whatever they wanna call it, has single-handedly made us a laughing stock among the youth of the world. Does this really reflect the Singapore youth? Is this the kind of standard of creativity we have in Singapore. After spending millions of dollars on Arts Festival, Youth Day Celebrations, Street Festivals, etc...... is this the best we can come out with??

Maybe I need some enlightenment from the marketing or selection team of the YOG. Which part of this video is gonna motivate the youth? Which part of this video reflects the creativity, spontaneity and talents of our REAL youth? Who the hell is heading the YOG marketing team. Are they volunteers also?

I got a feeling that the marketing team are the same people who did the SHENG SIONG tv advert..... (the one where aunties and uncles dab their chest twice and point their fingers at you...) WTF!!!!!

One thing for sure is, this is the same problem that most corporate companies are facing. They refuse to listen to the focus group that matters. Decision makers decide on what they think is right for them, but not for the occasion, situation, passion or perception.

The synchronized dancing with the 'fire-ball' thingy..... what the hell was that all about??!! Do they really think that our youth are still into the 'fire-ball' games, videos and characters?? Do they actually know what our youths are doing or achieving right now?? Or are they (the marketing team) doing all these based on their own experiences??

Whatever it is....... this cheer/song is a total embarassment. I think I speak for those who have worn the nations colours for such events. This video is demoralizing and a total embarassment to our youth's talents and creativity. I know at least a dozen young people who are capable of producing a better melody, song, beat....... and more than a dozen more who can choreograph a better cheer.


This is a much better video...... at least the youth can relate to and have fun with it.